The emergence of various technology used in communicating news stories has made it feasible for an immediate trading of thoughts, notions and images with practically any users of media in the world. At the crack of dawn of the broadcast media in this age which include the internet, television and radio, we are getting close or have reached that point of being in a “small world” where anyone anywhere in the world can communicate messages in virtual time.
Canadian philosopher Marshall McLuhan stated that we are living in a global village, where everyone can share simultaneous experiences. In fact in a particular event, Mc Luhan said: “In our time, we have devised ways of making the most trivial event affect everybody. One of the consequences of electronic environments is the total involvement of people in people.” That speaks a lot about how Radio Public Relations can work well for companies and organizations whether in the government or in the world of corporations.
This is true, no doubt about it. PR practitioners see the potential of the media relations as a novel way to create a difference in their sphere of interaction. A corporation can make use of Radio PR to inform, create ideas, persuade and make things happen. As a form of traditional media, the Radio Public Relations practitioner can reach out a great number of people to give information or to convince people to accept a thing or to act as he wishes the people to act. With added elements of creativity and imaginative inventiveness, the radio can be a great outlet to make public relations work as a management tool.
